T'basil full brand redesign
Programs used
Transforming a brand
The T’basil project started as a logo redesign and quickly became a full branding overhaul including a new website and motion design elements. T’basil is a local gem in the heart of Orleans featuring Thai and Vietnamese takeout.
Purpose-driven design.
The objective of the project better align T’basil’s branding with their values, target audience, and amazing food. This project presented unique requirements for each individual step in the process and was created for educational purposes.
Every step matters.
- Thorough Research
- Sketches
- Outside Feedback
- Digitalization
- More Feedback and More Revisions
- The Final Presentation
The process ensures that the final product aligns with values and aesthetics of Taiwanese culture.
FINAL OUTCOME AND REFLECTION
Looking FORWARD.
Looking back at the project I appreciate the thought-process that goes into not just a well-rounded logo but an entire brand itself. If I were to re-do this project I would use the knowledge I’ve gained since to approach it more as a design system. I would improve on various related aspects surrounding the logo such as over brand aesthetic, patterns, and overall experience.
